Kevin B Hawkins -- Career Sites, SEO/SEM, Recruitment PPC, User Experience (UX), Pop Culture and Beer.

Feb

2

admin

The Seven Deadly Recruitment PPC Campaign Sins – Part One

Pay-Per-Click (PPC) advertising is an important and valuable part of any recruitment strategy. It has a quick turnaround for implementation, and can help you quickly leap-frog to the top of a Google search results page for terms which may be too competitive for free ‘natural’ or ‘organic’ search exposure. Among other advantages, PPC can help you: Build brand awareness Control costs. You only...

Dec

10

admin

Why poor display ad click-thru is a good thing.

Display ad conversions – a 90 lb weakling? Display ads have been having a hard time lately. It just doesn’t seem as sexy or effective when compared to the promise of search advertising, social networking, web 2.0 strategies and mobile applications. And if all the recent talk about emerging message environments and technologies wasn’t enough, like the hapless 90 lb weakling in a Charles Atlas ad, along...

Nov

12

admin

What kind of Foodie are you?

I dropped in at my favorite go-to ‘what the heck am I making for dinner’ web site today: Saveur. (This week I can thank the site for two amazing dinners: Achiote-Rubbed Butternut Squash Tacos and a Mexican Seafood Cocktail which requires only a Corona and some classical latin guitar music to set the perfect mood.) So the Saveur Foodie Profile quiz caught my eye (use the link provided, it can be...

Oct

29

admin

Three Ways Google Gets Evil with Sidewiki

There has been a lot of talk about Google’s new Sidewiki…a tool which allows anyone to comment about a web page, virtually ON the web page itself in a sidebar. These comments and postings are only available to people who have the sidebar installed but, no-doubt, Google’s hope is that more web surfers will use this as part of their pursuit of socializing and democratizing the internet. That...

Sep

24

Uncategorized

admin

Web Analyst Job in Cleveland, OH

YOUR DREAM WEB ANALYTICS JOB…IN CLEVELAND, OH! Read more details about this web analytics job right now! Are you looking for the right place where you can flex your metrics muscle? Do you speak fluent bounce rate, landing page, KPI, visitor intent, actionable metrics, goal completion, or campaign performance? Do you want the opportunity to provide data-driven insight and solutions to nationally recognized...

Aug

20

kevinbhawkins

How do I continuously increase my following on Twitter?

I was skimming through the Q&A section of LinkedIn when I found the following question which cuts right to the heart of the ‘Twitter dilemma’ for many users. It was titled: ‘How do I continuously increase my following on Twitter?’ It read: I have been put in charge of our Twitter account. Our following is slowly increasing, but I still haven’t got the hang of it. Is their any...

Aug

19

Recruitment

kevinbhawkins

Are Mobile Job Alerts Turning Job Seekers into Pavlov's Poodle?

Still not sold on the need to use twitter, email or mobile job alerts to engage candidates? What if a simple mobile TXT campaign could make a potential candidate get excited, fill them with anticipation and even, pleasure? Would you use it then? Imagine this: you are Pavlov’s Poodle and your Twitter Alert, TXT message notification, incoming wall post notice (along with other social media ‘incoming...

Jul

27

Pop Culture

kevinbhawkins

The creepiest ad ever

I’ve been travelling a lot lately and so, when I’m not trying to catch up on sleep or devour some new book in-flight, I find myself turning to that staple of the coach class: the airline magazine. Lately, it’s been very disturbing. You see, for months I’ve been having the same ad inflicted upon me. If you fly frequently and have flipped through any of these airline magazines I am sure...

Jul

24

kevinbhawkins

I’d leave my job to work at this place.

Did that title get your attention? Good. This is all about grabbing attention. This is about a video you HAVE to watch…all the way through to the end. I’ll give you the link in just a bit. First, some back story: The other day I received a call from an associate engaged in recruitment video marketing. He had just read my recent post “Do You Have The Best Job In The World?” and we got to talking...

Jul

12

Recruitment

kevinbhawkins

Do You Have The Best Job In The World?

This blog will be brief. Also look for ‘What you need to know about job seeker’s search engine habits. Part II.’ It’s likely that you have already heard about the ingenious ‘Win the Best Job in the World’ campaign created by Tourism Queensland to help promote travel and, well, tourism to Queensland and Australia. In case you haven’t heard about the campaign, it began in 2008 and offered the following...