Posts by Kevin B Hawkins | Kevin B Hawkins -- Career Sites, SEO/SEM, Recruitment PPC, User Experience (UX), Pop Culture and Beer.

Mar

10

Kevin B Hawkins

New Bing Search Overload Commercials Invade The UK

This week Microsoft is rolling out new variations of their ‘Search Overload’ ads in the UK in a bid against Google’s choke hold on the UK search market. Bing has only a 3% market share compared to Google’s 90% — making this a definite search engine David v Goliath battle. Not a position Microsoft is used to: playing the role of David, in this case. The multimillion-pound TV ad...

Mar

9

Social Media

Kevin B Hawkins

The insanely simple reason companies mis-use social media.

I was having a brief ‘between-panels’ discussion at an HR event when something occured to me, a simple revelation that changed how I talk about social media. You see, day in and day out social media as we know it is being mistreated in ways that would get someone fined in your typical episode of Animal Precinct. And I’m conviced that, at the root of it, it’s for one simple reason: the...

Feb

16

Search Engines

Kevin B Hawkins

Google Real Time Search, Twitter Search and Mobile Search Innovations

This is my first video blog covering some neat features in browser-based Google search as well as 2 new mobile search features. The quality is ‘losier’ than I would like…next time I will ‘zoom-in’ closer to show the screen in more detail and fix any resolution issues!

Feb

2

Kevin B Hawkins

The Seven Deadly Recruitment PPC Campaign Sins – Part One

Pay-Per-Click (PPC) advertising is an important and valuable part of any recruitment strategy. It has a quick turnaround for implementation, and can help you quickly leap-frog to the top of a Google search results page for terms which may be too competitive for free ‘natural’ or ‘organic’ search exposure. Among other advantages, PPC can help you: Build brand awareness Control costs. You only...

Dec

10

Kevin B Hawkins

Why poor display ad click-thru is a good thing.

Display ad conversions – a 90 lb weakling? Display ads have been having a hard time lately. It just doesn’t seem as sexy or effective when compared to the promise of search advertising, social networking, web 2.0 strategies and mobile applications. And if all the recent talk about emerging message environments and technologies wasn’t enough, like the hapless 90 lb weakling in a Charles Atlas ad, along...

Nov

12

Kevin B Hawkins

What kind of Foodie are you?

I dropped in at my favorite go-to ‘what the heck am I making for dinner’ web site today: Saveur. (This week I can thank the site for two amazing dinners: Achiote-Rubbed Butternut Squash Tacos and a Mexican Seafood Cocktail which requires only a Corona and some classical latin guitar music to set the perfect mood.) So the Saveur Foodie Profile quiz caught my eye (use the link provided, it can be...

Oct

29

Kevin B Hawkins

Three Ways Google Gets Evil with Sidewiki

There has been a lot of talk about Google’s new Sidewiki…a tool which allows anyone to comment about a web page, virtually ON the web page itself in a sidebar. These comments and postings are only available to people who have the sidebar installed but, no-doubt, Google’s hope is that more web surfers will use this as part of their pursuit of socializing and democratizing the internet. That...

Sep

24

Uncategorized

Kevin B Hawkins

Web Analyst Job in Cleveland, OH

YOUR DREAM WEB ANALYTICS JOB…IN CLEVELAND, OH! Read more details about this web analytics job right now! Are you looking for the right place where you can flex your metrics muscle? Do you speak fluent bounce rate, landing page, KPI, visitor intent, actionable metrics, goal completion, or campaign performance? Do you want the opportunity to provide data-driven insight and solutions to nationally recognized...