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Dec
10
Kevin B Hawkins

Why poor display ad click-thru is a good thing.

 Display ad conversions – a 90 lb weakling? Display ads have been having a hard time lately. It just doesn’t seem as sexy or effective when compared to the promise of search advertising, social networking, web 2.0 strategies and mobile applications. And if all the recent talk about emerging message environments and technologies wasn’t enough, like the hapless 90 lb weakling in a Charles Atlas ad, along...
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