Kevin B Hawkins -- Career Sites, SEO/SEM, Recruitment PPC, User Experience (UX), Pop Culture and Beer.

Jul

27

Pop Culture

kevinbhawkins

The creepiest ad ever

I’ve been travelling a lot lately and so, when I’m not trying to catch up on sleep or devour some new book in-flight, I find myself turning to that staple of the coach class: the airline magazine. Lately, it’s been very disturbing. You see, for months I’ve been having the same ad inflicted upon me. If you fly frequently and have flipped through any of these airline magazines I am sure...

Jul

24

kevinbhawkins

I’d leave my job to work at this place.

Did that title get your attention? Good. This is all about grabbing attention. This is about a video you HAVE to watch…all the way through to the end. I’ll give you the link in just a bit. First, some back story: The other day I received a call from an associate engaged in recruitment video marketing. He had just read my recent post “Do You Have The Best Job In The World?” and we got to talking...

Jul

12

Recruitment

kevinbhawkins

Do You Have The Best Job In The World?

This blog will be brief. Also look for ‘What you need to know about job seeker’s search engine habits. Part II.’ It’s likely that you have already heard about the ingenious ‘Win the Best Job in the World’ campaign created by Tourism Queensland to help promote travel and, well, tourism to Queensland and Australia. In case you haven’t heard about the campaign, it began in 2008 and offered the following...

Jul

12

kevinbhawkins

What you need to know about job seekers' search engine habits. Part I

There is a lot of discussion about using Search Engine Optimization (SEO) to attract job seekers to your career site and even directly to viewing your available positions. What isn’t very clear from these discussions is exactly what you need to focus on optimizing in your pursuit of candidates through organic search engine results. What are the actual words and terms which job seekers are most likely to...

Apr

10

Recruitment

kevinbhawkins

Free Report: Web 2.0 Recruiting

Discover how Web 2.0 can help a recruitment and branding strategy soar. Get your Free report in two easy steps: Step 1: ReTweet this EXACT message on Twitter. Simply copy and paste the text below and post it to your Twitter account. If you don’t have a Twitter account, you’ll need to get one here for free: http://www.twitter.com RT @kevinbhawkins Discover how Web 2.0 can help a recruitment and branding...

Apr

10

Recruitment

kevinbhawkins

What Do Job Seekers Want, Anyway? Part I

When was the last time you looked at a career Web site and thought, “Yes, I want to work there?” For all the technical skill and audience appropriate information, most career sites are, well, dull. When job seekers encounter most career sites the experience is like some cyber-interrogation: Name? “Widgets, Inc. We’ve been making quality widgets since 1962.” Rank? “We have 4 Account Manager Level...

Oct

24

Brewing

kevinbhawkins

Brewing up a blonde

It was possibly the last nice day of the summer (or the first nice weekend of the fall) and I had to brew SOMETHING since the DCRC Stout had to be put on hold due to raspberry-related issues — It’s technical. So I looked at my in-house stock of grains, extracts and other fun fermentables to see what I could brew with the ingredients at hand. I wanted to brew something without too much prep time...

Sep

30

Pop Culture

kevinbhawkins

Glasses so cool, you won't mind looking like a tool

Too cool...for the 80s Arnolds data display had everyone seeing Red -- just like Rambo. Remember the cool ‘data display superimposed over line of vision’ used in the Terminator movies? Well, the real world is about to get a whole lot cooler than that, you just have to pay a small price — your self-respect. Lumus is coming out with uber-shades they claim will let you do...

Sep

29

Brewing

kevinbhawkins

Beer Blocked

I was getting ready to start a new batch today: Double Chocolate Raspberry Cream Stout version 2.0 when I got Beer Blocked hard. My brewing supply store, Warehouse Beverage was closed. I know this seems like a minor detail — I shouldn’t have even considered letting it stop me. But, my wife was with me and Lisa always tends to get a little out of sorts when I consider committing a felony, even for...